Design thinking is a solution-based approach to problem-solving. It is a process that draws upon logic, imagination, intuition, and systematic reasoning, to solve complex problems by exploring possibilities of what could be and create desired outcomes that benefit the end-user (customer). Solonia Teodros, the co-founder of The Change School*, breaks down the science of design thinking and how any professional can benefit from it.
Design thinking can be leveraged as a business practice when shifting focus towards what people need, to observe them in their natural environment, to understand their lives, develop empathy, and uncover latent needs.
“A lot of times people don’t know what they want until you show it to them”
— Steve Jobs