Could Meta’s Threads be the new Twitter?

Let’s start by understanding what the threads app is. Built by the Instagram team, Threads is a social media platform that borrows a lot from Twitter. Features like sharing text, images, and videos under one handle across meta platforms i.e. Facebook and Instagram. Run and owned by Meta, It has quickly established itself as a force to reckon with. It reached 30 million users on its day of launch and is currently at 100 million users (30% of Twitter userbase). It has been described by most as a Twitter killer.

The app is available worldwide, except for Europe-based users. It has also been blocked by China and Russia. So what’s the hype about? Let’s dig in.

Threads is basically a Twitter clone that gives you real-time updates on public conversations. Meta plans to use a decentralized model where you can post on Facebook and see it across other social media platforms. They are not going to encourage hard news or politics on the platform. This is “The goal is to keep it friendly as it expands…we want to it differently” said Zuckerberg.

You can use your Instagram or Facebook account to log in to the threads platform. This made it easier for the Threads team to amass a huge following in its early launch stage. It also leaves out the hustle of creating a new social media site account.