Kenya has the highest percentage of monthly WhatsApp users compared to the rest of the world. Specifically, 97% of internet users in Kenya use WhatsApp every month.
WhatsApp has over two billion users worldwide, with 390 million in India alone. For more perspective into how popular the platform is in Africa, Nigeria had approximately 33 million active social media with over 90 million users as of January 2021.
Just a year after the launch of WhatsApp Business, five million businesses had already started using it. The API is designed for organisations that send high volumes of business messages, and it’s easy to integrate into your current customer service platform
African businesses take advantage of this to maximize their revenues and increase their operational efficiency by automating their customer interactions.Experts estimate that WhatsApp generated between $5 and $10 billion for Facebook in 2020